Community Matters

Video sharing is the big thing. YouTube (even got mentioned on NPR this morning), Google Video, or Veoh all generate lots of uploads and downloads and in general enough interest that people are willing to throw venture money at them.

The question that I still wonder about is simple. Once you remove all the illegal content (even Bill Gates watches it… can’t link to the original article in the Wall Street Journal (paid subscription only… how 90s), but many other blogs are quoting the important part), what’s left that people will actually willing to spend time watching?

Personal content tends to be of widely varying quality. And the median is nowhere near “good”, if you get my drift. It’s like blogs (which no one reads, just like this one). Only worse as it is actually much harder to make a good video than to write a good blog entry.

So what’s the solution? In my mind it’s true on-demand (sorry Comcast) delivery of existing TV content over the internet. Veoh is said to be in talks with network television (and hopefully with Comedy Central, as what I really want is “The Daily Show” and “The Colbert Report”) to distribute their content.

That can create that base traffic and viewership that it takes to make a site interesting to advertisers. And that can finance the infrastructure that allows people to share the cute videos of their dog.

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